Organo-Gram in nutshell is a way to promote a healthy lifestyle. As the tagline speaks, it is for people and the planet, positively impacting all those who are in. Small efforts from our home will help us stay healthy and at the same time, collectively it effects largely on the planet. The efforts to “go green” has been felt across countries and communities, and we do have options to choose from many.
From using eco-friendly, recycled or renewable resources to reduce energy consumption and waste, there seems to be a universal thinking by businesses and people to protect our planet and do what we can to live a more sustainable lifestyle. But we still have a way to go. And, challenges like feasible options to switch and the practices still keep us away from adopting it. Many of us also believe that eco-friendly products are always more expensive. So until that changes, people are not as inclined to purchase these items.
We have very effective practices and materials to adopt from our ancestors, all the way from Mohenjo Daro and Harappa civilizations. India is known for its centuries-old handcrafted materials, whether it is utensils or fabrics or our own culinary skills. Each of our villages and the communities have their own designs and making patterns which are indigenous. By way of changing lifestyles, we have moved away from those and many of these products are now getting extinct. Now the makers are not getting a sustainable revenue out of this and moving away from the business. The new generations both on the making and using sides are getting more aloof from this.
Organo-Gram is a social business experiment attempting to bridge these 2 aspects. We promote products from the village communities from across Kerala and other states of India. All the products are handpicked from the makers ensuring its authenticity. At one end we are trying to get the makers a sustainable revenue and at the same time, the products are availed to customers on reasonable rates. We have started focusing pottery as the primary product domain and also we have an array of chemical-free food items. There are more to come as we proceed.